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Building Brands. Eating Well.


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Building Brands. Eating Well.


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WHO WE ARE

Orange Palate is a specialty offering within the Porter Novelli network that provides strategic communications counsel to emerging and established food, restaurant and spirits brands. We work closely with these kinds of food industry thought leaders to:

       Develop new or refined communications strategies

       Analyze and assess competitive landscapes

       Navigate the market access landscape through value communications

       Navigate news cycles and shape media conversation

       Create social media buzz, grow followers and gain share-of-voice online

       Identify and reach the right influencers and target audiences for new product, restaurant or brand launches

       Design unique messaging platforms and marketing campaigns

 

“With a 40-year heritage in serving food clients, Porter Novelli has deep connections with key media and an expansive understanding of the category, spanning agriculture and farming, policy and nutrition, and of course, the culinary arts. That extensive knowledge base can help us build our clients into major national players.”

-          Darlan Monterisi, partner, managing director, Porter Novelli New York

 

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The Best of the Best


We Know Culinary Arts

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The Best of the Best


We Know Culinary Arts

WHO WE SERVE

Emerging and Established Food Brands, Entrepreneurs and Thought Leaders 

  • New or existing food brands launching new product lines or labels
  • Spirits companies
  • Craft Brewers
  • Food-related technology/services
  • Industry experts, entrepreneurs and spokespeople
  • Culinary personalities (specific to launches and/or events)

 

WHAT WE DO

Strategic Communication Services

  • Brand positioning
  • Message development
  • Market access
  • Competitive analysis and market landscape assessment
  • Consumer research and insights
  • Creative campaign planning
  • Reputation and issues management
  • Event or conference planning and execution